This is important to note because pages - rather than entire websites - rank for keywords, and any given page can rank for thousands of variations of keywords. Keep in mind that these search results include individual pages. Keywords are fundamental to how search engines work - searchers type keywords into search engines and search engines return pages that, based on their algorithms, are the best results for those keywords. Keyword research can also influence paid search or SEM by identifying cost-per-click (CPC) and calculating the cost of potential bids for certain key terms and phrases, assessing how that fits within your pay-per-click (PPC) budget.

Creating relevant pages and optimizing them for the ways people search (keywords), can lead to improved rankings in the search results for those keywords, increasing search visibility and web visitors. This research informs content marketing and web page creation by exposing potential gaps - as well as opportunities - for site owners. Keyword research is a specific type of consumer research that's focused on how consumer behavior influences SEO strategy. We also have a useful guide on choosing the right SEO company. At Page One Power, we include this process in our SEO link building services.

Search engine optimization (SEO) specialists uncover these keywords and key phrases to find out how to attract visitors to a target website. Keyword research (also known as SEO keyword research or keyword analysis) is the process of identifying the terms and phrases people enter into search engines to find relevant websites and pages.

Keyword search ranking